I'm Juliana
(AKA Puchu)
Designer by training. Today absorbing knowledge from unexpected places to build something more holistic, where people, design and change connect.
I don't have it all figured out. But I know exactly where I'm going.
I studied visual communication design. My early professional years were deeply rooted in the graphic world. As digital products expanded, and observing closely how people interacted with them, I discovered the real value of connecting with whoever is on the other side. That's when everything changed for me.
Driven by what design can transform in people's lives, I channeled my energy into crafting experiences that are clear, low-friction and high-impact.
While learning to understand others, I also looked for new ways to express myself through design, lettering and illustration: personal projects that kept me awake, active and constantly learning.
During the five years I led design teams in the financial world, I discovered something unexpected: that accompanying, supporting and empowering people in my field to reach their best version moved me just as much as design itself.
That led me to incorporate tools from coaching, public speaking and behavioral design. That's where I found my new direction.
I live inspired. I embrace continuous growth: always forward, seeking challenges and keeping the spark alive. I seek deep connections with people. I awaken emotions, generate change, transform the way people experience the world.