I'm Juliana
(AKA Puchu)
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Living an inspired life.
Embracing continuous growth: always moving forward, seeking challenges, and keeping the spark alive.
Seeking deep connections with people.
Awakening emotions, sparking change, transforming the way people experience the world.

Born in La Plata, based in Buenos Aires, available worldwide.
Visual Communication Design degree, UNLP.
​+20 years of journey focused on experience design.
I studied communication design, and my early years were deeply rooted in the graphic world.
As digital products expanded, and closely observing how people interacted with them, I discovered the real value of connecting with those on the other side. That moment changed everything for me.
Driven by what design can transform in people's lives, I channeled my energy into delivering experiences that are intuitive, frictionless, and high impact.
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While learning to understand others, I also collected new ways to express myself through design, lettering, and illustration in personal projects that kept me sharp, active, and constantly learning.
During the five years I led design teams in the financial world, I discovered something unexpected: that guiding, supporting, and empowering people in my field to reach their best version moved me just as much as design itself. That led me to incorporate tools from coaching, public speaking, and behavioral design, and that's where I found my new direction.​​