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Nat Geo app
Nat Geo was always a challenging product. And building it from scratch was one of those opportunities that don't come twice.
Exceptional material, an impeccable global brand, and the freedom to add what we believed the product needed to be a home run.
First came the MVP redesign, then the magic: adding features that made the experience truly feel like Nat Geo.
Two stages, same goal: make it perfect and deliver an out-of-this-world experience.
The hardest part: no testing, no prototypes. Pure decision-making with the resources available. And yet, we nailed it.
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