top of page
Blog
Find all about my voice and own experience and leave a comment if it makes sense for you.


Without Letting Go of the Kettle
For years I had a little figurine facing the wrong way, without realizing what that meant. Here's what I understood the day I turned him a hundred and eighty degrees while waiting for my mate water.

Juliana Rojas
Jun 243 min read


My tail wouldn't stop wagging
The plane hit the ground hard, a thread of sunlight came through when they opened the door, and it felt like touching down, crossing myself, and running straight onto the field. Someone truly local, no rush, just watching the street. Landing in a country I'd never set foot in, where I couldn't understand a word of the language, had me a notch more on edge than usual. You're probably thinking "what a ridiculous thing to say," but new things tense me up a little at first. Then

Juliana Rojas
Jun 183 min read


Your engine is overheating
When inspiration turns into noise, the problem didn't come from inside. It came from outside, disguised as inspiration. A reflection on creative burnout and how clearing the load helps you get back to what's yours.

Juliana Rojas
Jun 113 min read


Be the Delft jug in the Bols window
All identical, all lined up. Except one. A reflection on creativity, self-sabotage, and daring to be the Delft jug in the Bols window.

Juliana Rojas
Jun 42 min read


Real memories don't get saved in your phone's memory
A The Weeknd concert and an enormous moon that everyone filmed instead of watching. A reflection on what we lose when we prioritize capturing over living, and why real memories don't get saved in your phone's memory.

Juliana Rojas
Jun 12 min read


Free refill: creativity, humility and continuous learning
A disposable cup with two words becomes a metaphor for creativity and learning. On the drive to create, the humility of knowing we'll never know it all, and the value of always keeping the search alive.

Juliana Rojas
May 272 min read


10 design rules I follow when creating my Songs that Gong poster series
The process before the poster. Paper, marker, and letters that don't quite know what they want to be yet.

Juliana Rojas
May 204 min read


The only way to know if you can, is to go
I traveled solo to Europe for the first time. I was scared, I had doubts, and one question kept following me: will I be able to handle it all? This is the story of what happened, from not being able to cross a street in Berlin to walking alone through Madrid at night feeling better than ever.

Juliana Rojas
May 63 min read


What my old man got right
A free-spirited father, 700 km away, and the certainty that when he was there, he was fully there. This post is about how the people who inspire us transfer something essential, and how that, over time, becomes the foundation of your own voice and identity.

Juliana Rojas
Apr 22 min read


I hit the button
There's a moment when something inside you says enough, and another when you finally press the button. This post is about that in-between space: the fear, the doubt, and the decision to start over when everything familiar no longer feels like enough.

Juliana Rojas
Mar 152 min read


Where it all comes from
There's a moment when you realize you've been living a life you didn't design yourself. This is where bypuchu starts: personal evidence, never theory.

Juliana Rojas
Feb 191 min read
New posts for you first
Real stuff, no filler. Promise.
bottom of page